THE COMPANY

BUILDING A SUCCESSFUL HISTORY FOR MORE THAN 10 YEARS

Since 2005, brand BEOX Professional has expanded its market footprint and, within little time, evolved into a brand known worldwide for its complete line of professional cosmetics subdivided into sixteen product lines, each of them intended for a specific purpose.

BEOX Professional's search for innovation, quality raw materials, technology and visual appeal caused its growth to be unavoidable, competing with major brands both at national and international levels. BEOX can be found in several beauty salons across Brazil and abroad, including the United States, Colombia, United Kingdom, United Arab Emirates, Egypt, Libya, Morocco, Italy and other countries.

Our company has built strong relationships, credibility and partnership with its professionals and distributors, by exceeding their expectations, meeting their needs and providing exclusivity

2005

The beginning of a successful project

A group of investors, wishing to diversify their businesses, decides to tap the cosmetics segment. Then they applied for registering the brand with INPI - Brazilian Institute for Industrial Property, and started intensive research on products, active ingredients and technologies.

2006

Research, the key to understanding the market

As long as the registration of the brand remained pending with INPI, the research conducted in this segment expanded, and a better understanding of the commercial mechanisms were also achieved. That was when they decided that Beox would be a brand of professional cosmetics, solely intended for use in beauty salons.

2007

Launching of the first products

Brand Beox Professional was then finally granted to this group of investors, and 3 products intended for professional hairdressers and stylists were immediately placed in the market, which, due to their state-of-the-art technology, were largely accepted in the market.

2008

Opening the doors to the world

In April 2008, brand Beox was acquired by Group Lasuvi and started moving towards success. In October already, the first rebranding of logotype Beox took place, followed by the launching of 8 products. Beox's cosmetic exposure was then increased and such visibility opened way for the first exports of products to the USA.

2009

The expansion of a successful line

April 2009 was marked by Beox making its debut at the prestigious Hair Brasil fair. The growth of the brand resulted in increased exports, reaching Colombia, Venezuela, and Guatemala. Our clients' trust and preference caused the sales to grow by 100%. In September, Beox also participated in the trade show Beauty Fair. Because of the satisfactory acceptance of the product lines, the rebranding of the Açaí Nutri Care line was done and 7 new lines were launched, which totaled 38 items for hairdressers and stylists to choose among.

2010

Growth and market representation

With a view to propose solutions for all target audience profiles, Beox, in January 2010, launched the Laan line. The work by public relations professionals resulted in the disclosure of the brand in important media channels, such as Portal Terra. The 2nd participation in trade show Beauty Fair took place in September, together with the first rebranding of the Diariamente line and the launching of the Naturale Di Fruta line.

2011

Events and new products spread the brand

February 2011 was chosen for the launching of the Laan Premium line, which surprised the market with innovation and quality. In June, Beox launches a new line: Be Collors (SET COLLOR), already accompanied by the Be Collors Conference.

2012

Repositioning the market and expanding our lines

In April 2012, the market was surprised again by the Spécial D’or line launching event. With the clear commitment to always offer the best, in June, Beox presents the 2nd rebranding of the Diariamente line.

2013

Rebranding and Brand-new products

March 2013 was a remarkable month as well. Through the New Tune event, Beox introduced to clients and distributors from all regions of Brazil its new brand's logo. The new logotype was designed aiming to refresh and innovate our brand, thus coping with all changes in the market.

2014

Design and Innovation increases Beox's visibility in the Cosmetics Industry

This was a year where all lines, without exception, went through a complete makeover. The Beox Professional line presented, at BeautyFair, its vibrant packages, with exclusive design, strengthening even more the brand's identification by its clients.

2015

A decade of history drives business growth

Along with the celebration of the 10th anniversary of the brand in the cosmetics market, Beox Professional gets ready for international expansion by conducting intensive research and investment in qualification of key personnel for such operation.

2016

New markets around the world!

Beox enters into a partnership with Abihpec and Beautycare Brazil and starts to participate in several international trade fairs, such as Cosmoprof in Bologna, Dubai and Las Vegas, increasingly expanding its businesses to other locations in the world.

2017

New frontiers - New challenges!

The brand continues to widen its horizons in terms of exports by establishing several partnerships and launching products that follow the trends in the national and international markets.

OUR VISION

To be well-known worldwide for its ideals, concepts and trends.

OUR MISSION STATEMENT

To develop excellent products as to quality, versatility and presentation in order to achieve our clients' satisfaction.

OUR VALUES

Commitment and Devotion, Quality, Satisfaction and Respect.